| Olamide |
This
year’s presidential poll was among the biggest event in 2015. On social media,
it sparked interest, perhaps, much more than any other singular event
experience in the country. Its overwhelming social media impact was confirmed
by YouTube on Wednesday when it released this year’s top-watched videos.
The top
10 non-music videos were dominated by issues that are connected with the
election, which had ‘set the social media on fire’.
According
to YouTube metrics, five out of the top 10 non-music videos of the year are
rooted in the poll.
A video
of the election result is second on the list, which is led by the South African
xenophobic attack. Then, there is a video that narrates how Nigerians feel
about tattoo, a new strange culture in the country.
An
interview with Aisha Buhari, the wife of President Muhammadu Buhari, comes fourth
on the table while an audio record of former President Goodluck Jonathan’s
telephone call to congratulate Buhari follows immediately.
Sixth and
seventh positions go to ‘The Innocent Man’ and ‘Lekki Robbery’. Coming behind
is a comic video of Jonathan and his wife, Patience, bidding the Aso Rock staff
goodbye.
A video
on the shocking confession of a nanny who allegedly kidnapped children of the Orekoyas
– a sad event that underscored one of the downsides of online transaction – is
eighth on the list.
The category
ends with Rev. Fr. Ejike Mbaka’s famous video on why he felt Jonathan did not
deserve re-election.
“Street-type
interviews are fast becoming a top favourite with Nigerian YouTube viewers, a
sign that Nigerians want to be involved in deciding the direction of trending
stories.
“Topping
the list and holding the much coveted position of most-trended video in Nigeria
in 2015 was the street interview on the xenophobic attacks in South Africa. The
video which was uploaded in April has been watched more than 650,000 times,”
said an official statement from Google.
Olamide’s ‘Bobo’ tops the music category. Other
top videos watched in Nigeria are Flavour’s Ololufe, PSquare’s Collabo, Wiz
Khalifa’s ‘See You Again’ and Olamide’s Falila Ketan.
Others
are Kiss Daniel’s ‘Woju’, Wizkid’s ‘Ojulelgba’, Olamide’s ‘Melo Melo’,
Olamide’s ‘Lagos Boys’.
Google’s statement
reads, “In the music category, CEO of top music label, Yahoo Boy No Laptop,
Olamide has been a clear favourite, with his runaway hits ‘Bobo’, ‘Falila
Ketan’, ‘Melo Melo’ and ‘Lagos Boys’ making the list of music videos in Nigeria
in 2015.
“The gravity-defying moves of Psquare put
‘Collabo’ firmly on the list, which is dominated by videos from Nigeria’s music
industry, including Flavour and Chidinma’s ‘Ololufe’, ‘Woju remix’ by Kiss
Daniel and WizKid’s tribute to ‘Ojuelegba’. Wiz Khalifa is the only foreign
artist on the Nigerian list, with ‘See You Again’.”
On the international
scene, works by Khalifa, Maroon 5, Ellie Goulding, Major Lazer, DJ Snake,
Taylor Swift, David Guetta, Sia and Silento enjoyed massive viewership.
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