Online reputation management is all
about developing your personal brand, publishing quality content, and taking
control of your search results. Twitter's an obvious choice if you’re looking
to get control of your search results — it ranks well on its own and can be a
powerful resource for increasing the engagement of your original content.
But there's a big difference between
using Twitter like an average user and using Twitter like a pro to
impact
search results. First, you'll need to optimize your Twitter profile. Then use
these 12 twitter tools to give you the jumpstart you need to take control of
your online reputation:
RightRelevance
RightRelevance is one of my favourite
resources for aggregating quality content all in one place. RR mines the web to
consistently find and rank the most influential people and articles for any
given topic. Once you’ve signed in via your Twitter account, simply add all
your favourite topics to your feed (that column on the left) and then check
them whenever you’re low on content.
Once you've clicked on a particular
topic, you can view the ‘Influencers’ tab (across the top) to see that topic’s
most influential users and find loads of people to follow in the industry. You
can do it all easily right from the RightRelevance interface.
BuzzSumo
BuzzSumo is a data miner’s best friend.
It shows you the most shared pieces of content for a given topic and a given
timeframe. It teaches you which social networks and platforms you’ll want to
target based on your industry and interests. And it's also a critical
brainstorming tool because it shows you what your competitors and peers are
doing. Use it to discover content, improve your content, and come up with brand
new content altogether.
RiteTag
If you’re tweeting about
‘entrepreneurship,’ how do you know whether to use #entrepreneur #entrepreneurs
#entrepreneurship or some other variant? RiteTag, that’s how. Simply enter a
keyword and RiteTag will determine how many unique tweets per hour, retweets,
potential hashtag views, etc. You can even view a historical timeline of that
hashtag’s popularity over the last month.
From my RiteTag search above, I can see
that #entrepreneurs and #entrepreneurship are good but #entrepreneur is better
by a long shot. Case closed. The RiteTag extension makes this even easier by
integrating directly with Twitter, Buffer and Hootsuite but it only lasts for a
30-day free trial unless you’re willing to dish out a monthly fee.
Buffer
I used to go back and forth between
Buffer and Swayy a lot. Buffer has quickly become one of my all-time favourite
Twitter tools because of its amazingly easy queuing system. You set up as many
posting times as you want throughout the week and your tweets will
automatically fall into line when you add them to the queue. Just season with
hashtags to taste.
But as good as Buffer is, it doesn't
currently curate content based on your interests. Swayy had this on lock - its
content suggestion engine got better and better the more you used it because it
learns what types of content you like to share over time. But Swayy was
recently bought out by SimilarWeb, and so they shut down at the end of July.
That made my decision for me.
The good news is that Buffer has plenty
of functionality that Swayy didn't. It lets you easily throw images into your
queued tweets to increase engagement and even tells you what times are the best
to tweet for maximum engagement. The downside, as with some of these other
great apps, is that you must pay for increased functionality. Unless you want
to make a monthly payment, you'll have to settle for scheduling 10 tweets at
one time.
Pablo
Even if you don’t use Buffer, you should
still use its younger brother Pablo. Pablo lets you create engaging social
media images in under a minute. Upload a picture of your choice, pick a quick
background option, enter a title, and you’ve got a custom image ready to go.
Canva
If you have a little more time to make
an engaging social media image, then Canva is the way to go. Canva - which
deserves a whole article to itself - lets you easily create stunning designs,
images, infographics, and more. Their awesome templates and cookie-cutter
social media sizes make this process as easy as it can be.
Hootsuite
Hootsuite has become one of the standard
tools for social media managers because it was early on the scene (2008) and
its dashboard integrates with a whole range of social networks from Twitter and
Facebook to LinkedIn and Google+. Heck, it even supports MySpace if you’re into
that.
I actually prefer Swayy and Buffer as
pure scheduling tools but one thing I will say about Hootsuite is that it makes
scheduling retweets a cinch. Simply install the Hootlet extension on your
browser and you’re ready to start spacing out your retweets. All you have to do is click the little owl
instead of the retweet button to throw retweets into your queue.
Tweriod
Tweriod helps you make the most of your
tweets by analyzing your Twitter followers and letting you know the best times
to tweet. It will tell you when you get the most exposure, when most of your
followers are online, and when you received the most @replies. Use this simple
tool before setting up your customized schedule to get the most out of your
tweets.
WhoUnfollowedMe
One of the easiest ways to not get
followers and quality engagement is to just follow people willy nilly and let
your following/followers ratio get all out of whack. Think about it — if you
follow 2000 people (the maximum Twitter will allow unless your ratio is
healthy) but only have 100 people following you back, that’s a pretty sure sign
that you’re a spammy user. Most users will steer clear.
That’s where WhoUnfollowedMe comes in.
It helps you catch the people who once followed you but have since unfollowed
you. You can quickly see who those users are and then seamlessly unfollow them
back to keep your ratio clean and healthy. You can also use the tool as a great
way to view the people who have followed you recently and decide who you’d like
to follow back.
Twitter Analytics
Twitter analytics is a really easy and
useful. Simply go to analytics.twitter.com to start tracking your account with
Twitter analytics. Then you can check back at any time and see a 28 day summary
of your Tweets, Impressions, Profile Visits, Mentions, and Follower Growth. You
can compare this month’s numbers to last month’s and can see some great
highlights like your Top Media Tweet, your Top Follower, and how many
impressions your Top Tweet received.
Followerwonk
Moz’s Followerwonk tool does a lot of
things, but my favorite is the analysis feature. Simply put, it helps you
figure out when your followers are online and engaged. This is critical because
it gives you a great sense of how you can be more efficient with the time you
spend on Twitter. Tweet when your followers are active and lay off when they’re
not.
Crowdfire
I've saved one of the best for last.
Crowdfire, which I only discovered in the last few weeks, is a game-changer for
managing your Twitter following. You can easily unfollow folks and even filter
by the inactive followers to make smarter cutting decisions. Plus, you can keep
track of your "Fans," the term Crowdfire uses to talk about the folks
that follow you that you don't follow back.
-socialmediatoday.com
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